The concept of new public
The Svensson case finally arrived C-466/12
Retriever Sverige vs Göteborgs-Posten
In a nutshell, the applicants in the main proceedings were all journalists writing press articles that were published in the Göteborgs-Posten newspaper and on the Göteborgs-Posten website, were they were freely accessible (very important point).
Retriever Sverige operates a website that provides its clients, according to their needs, with lists of clickable internet links to articles published by other websites such as Göteborgs-Posten.
The Göteborgs-Posten journalists claimed that Retriever Sverige had made use, without their authorisation, of certain articles writen and published by them, by making them available (clickable) to its clients.
The main question to the Court is then as follows:
If I'm not the copyright holder of a certain work and I supply a clickable link to the work on my website, does that constitute communication to the public within the meaning of Article 3(1) of Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society?
The concept of communication to the public must to be interpreted broadly as the Court previously held on 4 October 2011 (Football Association Premier league; C-403/08) and on 7 March 2013 (ITV Broadcasting; C-607/11). It includes two cumulative criteria:
- An ‘act of communication’ of a work and,
- The communication of that work to a ‘public’.
In the specific case of Svensson, the creation of an hyperlink is considered as an act of communication to the public within the meaning of article 3, paragraph 1, of Directive 2001/29, in the case that the communication is directed to a new public.
According to the Court, "in order to be covered by the concept of ‘communication to the public’, within the meaning of Article 3(1) of Directive 2001/29, a communication, such as that at issue in the main proceedings, concerning the same works as those covered by the initial communication and made, as in the case of the initial communication, on the Internet, and therefore by the same technical means, must also be directed at a new public, that is to say, at a public that was not taken into account by the copyright holders when they authorised the initial communication to the public."
The Court concluded that Article 3(1) of Directive 2001/29 cannot be construed as allowing Member States to give wider protection to copyright holders by laying down that the concept of communication to the public includes a wider range of activities than those referred to in that provision.